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Saturday, October 10, 2026
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The Video Platform Grants Viewers Control to Limit Artificial Intelligence-Made Content in Their Feeds

Users will soon have a updated setting that allows them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the platform announced that it presently contains in excess of 1 thousand million AI videos.

Pilot Phase and Launch

The new functionality is being tested over the next few weeks before a widespread launch. This advancement coincides with a increase in content created by AI, driven by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that nearly one in 10 of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.

“We know from our community that numerous viewers like content produced via AI tools, from digital art to educational videos, and we want to provide users the power to increase or decrease of that, according to their own preferences,” said a spokesperson.

Scale of AI Content

TikTok announced that there are presently 1.3 billion videos on its service labeled as AI-generated. In total, more than 100 m pieces of content are submitted to the app every day, making AI content a limited portion of its complete catalog.

Customizing Your Feed

Members will be able to reduce or increase the amount of artificial media they see by accessing the topic control setting in the platform and choosing AI-made media. Additional categories that are already be controlled under the setting include news, clothing, aesthetics, and choreography.

Content Labeling and Policies

The platform’s guidelines oblige users to label “realistic” AI-generated content, and it forbids dangerous AI impersonations of public figures or crisis events. Any realistic artificial content that is without a tag can be deleted under its community policies.

In addition, the platform will now add an “AI-made” label to content produced via its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This measure is aimed to stop users from seeking to circumvent the labeling process.

Responsible AI Funding

TikTok is also establishing a $2m awareness program for experts and groups to produce learning resources about ethical AI use. This project will support non-profit groups dedicated to educating computer science.

Platform Protection

The video-sharing app has defended its moderation strategy, during debate over plans to lay off hundreds of content moderators in Britain. It is expected to eliminate hundreds of positions in its content moderation team in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.

A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it has to be seen by humans. The platform reported a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its automated systems.

It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
By

Angelica Glover

Elena Visser is a life coach and writer passionate about spreading positivity and empowering others to achieve their best selves.

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